JohnPDaly
$IMDX The Natera pedigree is the headline. Donnie Purto spent a decade at Natera — the dominant player in the send-out dd-cfDNA transplant testing market that GraftAssureDx is explicitly designed to disrupt. He's coming from inside the incumbent's commercial organization. He knows exactly how those centers are sold, what their objections are, how contracts are structured, and where the switching friction lies. That's not a coincidence — iMDx recruited from the competition deliberately.
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