Sirca Paints Acquires "Wembley" Brand, Expands Product Range and Market Reach in India, Boosting Revenue by 100 Crore
Sirca Paints India Ltd. has acquired the "Wembley" brand from Wembley Paints Chemicals and Indo Wembley Paints Private Limited, expanding its product portfolio to include a range of coatings such as thinners, wall paints, enamels, NC, and melamine. This acquisition is expected to increase Sirca Paints' revenue by ?100 crore and strengthen its market position in India. The integration will allow Sirca to penetrate untapped markets and enhance its leadership in the industry. Sirca Paints is known for high-quality Italian wood coatings and has recently expanded its manufacturing capabilities to support growth and export ambitions.