AENT Alliance Entertainment Holding Corporation - Ordinary Shares - Class A

$AENT as of 9/15 short went up but only a little, to 358k shares. However, 9/15 is the settlement date, 9/14 would have been the trade date and 9/14 is the Monday referred to below. 400k+ shares traded that day. It is possible that there's an increase that won't show up in the official data until the next report. I hate all 'oh the shorts are trapped' conspiracies. That said, yesterday I got 55% on my lent shares which means short position is paying 100%+ to hold. You can only make money paying 100% on a short if you've got a company on the brink of bankruptcy. Tempting to buy a trading position to try to catch a 5 to 6 swing and get paid while I wait.

$AENT Are you short or just mad you lost money? Because shorting here is a bad, bad idea.

$AENT Great company though. You’ve got to learn that this stock ONLY moves on earnings. It doesn’t have multiple catalysts a quarter like other companies do. Buy low, hold for the next ER, sell on the spike. It’s worked for me!

$AENT On one of their recent presentations, they finally said specifically (hinted at last call) that they're talking to the big TCG grading companies about alliance authentic. IF they were to bag that, it would be a HUGE deal. The graders would have leverage, so the margins might not be awesome but still. AENT would probably become the purest way to play MtG and Pokemon trading card games as Hasbro and Nintendo have way more going on than AENT in terms of other businesses.

$AENT Bought the trading position. Decent size since I think downside here is limited unless the economy gets totally nuked (figurative only hopefully). Irony is they're in a margin account so I'm actually not going to be paid to wait on these :(