Exchange: NASDAQ·Updated 07:54 PM EDT
About LFTO
Liftoff Mobile, Inc. provides advertising services to mobile application developers. Its bidding engine allows the firm to identify users with a higher chance of post-install activity and thus focus advertisement spend on these specific users. The firm provides real-time analytics in a centralized dashboard. The company was founded by Harry Robertson, Phil Crosby, and Mark Ellis in 2012 and is headquartered in Redwood City, CA.